Concept
Campagne
Design
Laat je geld
de goede kant op rollen
Background
Donnie is the fresh alternative to old-school donating. In a world of cold calls, doorstep sellers and clipboard flyeraars, Donnie makes giving fun again frictionless, flexible, and fully on your terms. With a smart monthly subscription that automatically supports a range of rotating charities, Donnie is redefining how a new generation gives. No pressure, just purpose.
Solution
To launch Donnie 2.0, we created the Mij nie storen garantie a campaign that turns common donation frustrations into light-hearted creative gold. From “mij nie bellen” to “mij nie aanbellen” and even “mij nie aanspreken,” each element playfully mirrors real-life annoyances, offering Donnie as the cheeky, stress-free solution. We wrote the brand manifesto, developed the campaign concept and shaped the visual identity including social-first assets and physical tools like door stickers and anti-flyer sunglasses. The result? A donation platform that finally feels like it belongs in 2025.
