Concept Development
Copy
Design
Babbelen tijdens het
boodschappen doen
Background
Although there may be a lot of focus on spending time with loved ones and fighting loneliness during the busy month of December, January can be a difficult month for our mental health. Specifically, Blue Monday, officially known as the most depressing day of the year, is considered the low point.
Solution
Starting from Blue Monday '24, we joined forces with Albert Heijn & Oma's Soep to launch the 'Shopping Basket' campaign, aiming to encourage connection and support among shoppers during the cold month of January. Upon arrival, visitors to these Albert Heijn branches can choose between the regular blue baskets or the special green baskets provided by Oma's Soep.
