Concept Development

Copy

Design

Babbelen tijdens het

boodschappen doen

Background

Although there may be a lot of focus on spending time with loved ones and fighting loneliness during the busy month of December, January can be a difficult month for our mental health. Specifically, Blue Monday, officially known as the most depressing day of the year, is considered the low point.

Solution

Starting from Blue Monday '24, we joined forces with Albert Heijn & Oma's Soep to launch the 'Shopping Basket' campaign, aiming to encourage connection and support among shoppers during the cold month of January. Upon arrival, visitors to these Albert Heijn branches can choose between the regular blue baskets or the special green baskets provided by Oma's Soep.

  • Join the Monday movement

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  • Join the Monday movement

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Power to creativity

Make Mondays the most impactful day of the week with the latest tips, strategies, and insights delivered straight to your inbox.

Closed on Monday B.V. 

Slijperweg 2

1032 KV Amsterdam


  • Join the Monday movement

  • .

  • Join the Monday movement

  • .

Power to creativity

Make Mondays the most impactful day of the week with the latest tips, strategies, and insights delivered straight to your inbox.

Closed on Monday B.V. 

Slijperweg 2

1032 KV Amsterdam

+316 381 974 51