Target Segmentation
Content Strategy
Monday Partner
Keeping Alzheimers
Background
With one in five facing dementia, educating every generation is paramount. Yet, bridging the gap in attention and understanding poses a unique challenge. How do you reach everyone effectively?
Solution
We meticulously mapped out diverse target audiences, gauging their levels of awareness and receptiveness. We designed a comprehensive content strategy from this, ensuring Alzheimer Nederland's message resonates across generations and channels.
