Concept Development
Campaign
Production
Voor de nieuwe generatie nieren
Kidnie
Background
Children with kidney disease have a 0% chance of recovering. Let that sink in. We, therefore, joined forces with De Nierstichting to launch a brand-new foundation that's fully focused on getting kids better through research.
Solution
"Set up a foundation that doesn't sound like any other foundation while also focusing on kids' strength rather than on their vulnerability" - client brief.
No problem.
