Strategy
Branding
Campaigns
It's time to
Put Veggies First
Background
Research shows that younger generations around the world understand what it means to live and eat healthily. They value a healthy lifestyle, yet they still don’t eat enough vegetables. To change that, we need to shift how we see vegetables, how we incorporate them throughout the day, and how easy they are to choose when we shop.
Solution
We are responsible for bringing Veggies First to life from the ground up. We developed the name, built a sharp brand strategy, and crafted a bold visual identity that turns vegetables into the heroes they deserve to be. From there, we about to roll out a series of creative campaigns that will bring enthusiasm and get people rethinking their relationship with food. The result? A fresh, distinctive brand that champions a global movement to put veggies first. On the plate and in people’s minds.
