Strategy
Branding
Campaigns
It's time to
Put Veggies First
Background
Research shows that younger generations around the world understand what it means to live and eat healthily. They value a healthy lifestyle, yet they still don’t eat enough vegetables. To change that, we need to shift how we see vegetables, how we incorporate them throughout the day, and how easy they are to choose when we shop.
Solution
International research — from interviews to surveys and trend reports — shows that younger generations don’t need to be told to eat more vegetables. What they do need is for vegetables to be more accessible, more appealing, and simply more delicious. It’s not about more pressure. It’s about a better proposition.
