Changing history in to herstory

Changing history in to herstory

Changing history in to herstory

logo • strategy • branding

logo • strategy • branding

logo • strategy • branding

Challenge

Challenge

History has a blind spot. For centuries, the story of Amsterdam was told by men and about men. The women who shaped the city were left out of the narrative, written off as footnotes. Amsterdam Museum wanted to rewrite that story, giving every woman who built this city the recognition she deserves.

Challenge

History has a blind spot. For centuries, the story of Amsterdam was told by men and about men. The women who shaped the city were left out of the narrative, written off as footnotes. Amsterdam Museum wanted to rewrite that story, giving every woman who built this city the recognition she deserves.

Concept

Concept

We created a citywide ode to the women of Amsterdam. Posters that told their stories with powerful poetry: “History repeats itself when we forget her name.” “They called her a footnote. She was the foundation.” “His story is full of men. Her story will change that.”

Concept

We created a citywide ode to the women of Amsterdam. Posters that told their stories with powerful poetry: “History repeats itself when we forget her name.” “They called her a footnote. She was the foundation.” “His story is full of men. Her story will change that.”

What makes this UNSETTLE?

What makes this UNSETTLE?

We didn’t advertise an exhibition we advertised the story of the women. Real Amsterdammers became the new faces of forgotten history.

Execution

Execution

Execution

A bold, copy-driven OOH campaign took over Amsterdam’s streets, bridges and squares. Every poster became a an ode to the women who made Amsterdam.

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Asterweg 103

1031 HM Amsterdam

06 3819 7451

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Asterweg 103

1031 HM Amsterdam

06 3819 7451

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Power to creativity

Make Mondays the most impactful day of the week with the latest tips, strategies, and insights delivered straight to your inbox.

Closed on Monday B.V. 

Asterweg 103

1031 HM Amsterdam

06 3819 7451