Instead of telling Amsterdam businesses to think local, we did the opposite. We turned a local domain extension into an international advantage. By using the one thing Amsterdam already has that every brand wants: recognition.
We brought the insight to life in situations where saying “Amsterdam” simply works better. From a holiday romance saved by one small geographical lie to Dutch businesses claiming the world's best-known Dutch address. Across film, social and out-of-home, one message connected it all: make your URL as recognisable as Amsterdam.
Want to know more about this case?
Call us. Just not on a Monday.
*unless you’re a non-profit that could use some creative super power.