Making the big move by acting like boys

Making the big move by acting like boys

Making the big move by acting like boys

logo • branding • campaign

logo • branding • campaign

logo • branding • campaign

Challenge

Challenge

The coffee world is ruled by giants. Small, curious brands rarely get heard. De Koffiejongens wanted to break into that world. Not by shouting louder, but by being more curious.

Challenge

The coffee world is ruled by giants. Small, curious brands rarely get heard. De Koffiejongens wanted to break into that world. Not by shouting louder, but by being more curious.

Concept

Concept

“Op avontuur tussen de grote jongens.” We introduced two adventurers (De Koffiejongens) who journey through plantations, climb ladders, peer through binoculars, roll into worlds unknown.

Because curiosity is their superpower. They’re the ones who dare to explore. And find amazing things.

Concept

“Op avontuur tussen de grote jongens.” We introduced two adventurers (De Koffiejongens) who journey through plantations, climb ladders, peer through binoculars, roll into worlds unknown.

Because curiosity is their superpower. They’re the ones who dare to explore. And find amazing things.

What makes this UNSETTLE?

What makes this UNSETTLE?

We humanize coffee by making the brand playful, daring and inquisitive. We didn’t make another “ethical coffee” campaign. We made the brand itself the fun hero in a world dominated by big players.

Execution

Execution

Execution

We brought the two Koffiejongens to life with animation, visuals and storytelling. They literally roll, climb, and explore across OOH, print and social.  From brand identity to the full campaign. We built a world where even tiny figures can challenge giants.

Want to know more about this case?
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Asterweg 103

1031 HM Amsterdam

06 3819 7451

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Power to creativity

Make Mondays the most impactful day of the week with the latest tips, strategies, and insights delivered straight to your inbox.

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Asterweg 103

1031 HM Amsterdam

06 3819 7451