When your audience lives in confusion, clarity doesn’t connect. So instead of pretending to have the answers, we chose to understand the vagueness. Keerpunt is a support line, but we didn’t start by offering support. We first showed that we get what it feels like to live between right and wrong.
Our campaign embraced the vague feeling itself. Visually and verbally, we stayed in the grey zone, where nothing feels certain. No promises. No clarity. Just recognition. Because sometimes, understanding the confusion is the first step out of it.
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Call us. Just not on a Monday.
*unless you’re a non-profit that could use some creative super power.