Zero chance we let this happen

Zero chance we let this happen

Zero chance we let this happen

logo • strategy • branding • campaign

logo • strategy • branding • campaign

logo • strategy • branding • campaign

Challenge

Challenge

Children with kidney disease have a 0% chance of recovery.

That number says it all and says too little. Because behind that zero are real kids, full of life and fight. We needed a way to turn hopelessness into action. To make people fight the zero.

Challenge

Children with kidney disease have a 0% chance of recovery.

That number says it all and says too little. Because behind that zero are real kids, full of life and fight. We needed a way to turn hopelessness into action. To make people fight the zero.

Concept

Concept

We created Kidnie a new foundation with a name that sounds like kids invented it. A brand that doesn’t beg for sympathy, but demands change. No sad violins, no tragic faces. Just kids ready to take on the impossible. With a smile.

Concept

We created Kidnie a new foundation with a name that sounds like kids invented it. A brand that doesn’t beg for sympathy, but demands change. No sad violins, no tragic faces. Just kids ready to take on the impossible. With a smile.

What makes this UNSETTLE?

What makes this UNSETTLE?

No pity, no tears, just power. By giving kids the starring role in their own fight against the zero.

Execution

Execution

Execution

From name to logo, from campaign line to launch film. We built the entire brand. A bold, energetic identity full of color and courage. We launched a campaign that rallied people to “Fight the 0”, spreading across TV, online, and social.

Want to know more about this case?
Call us. Just not on a Monday.

*unless you’re a non-profit that could use some creative super power.

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Asterweg 103

1031 HM Amsterdam

06 3819 7451

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Power to creativity

Make Mondays the most impactful day of the week with the latest tips, strategies, and insights delivered straight to your inbox.

Closed on Monday B.V. 

Asterweg 103

1031 HM Amsterdam

06 3819 7451

  • Join the Monday movement

  • .

  • Join the Monday movement

  • .

Power to creativity

Make Mondays the most impactful day of the week with the latest tips, strategies, and insights delivered straight to your inbox.

Closed on Monday B.V. 

Asterweg 103

1031 HM Amsterdam

06 3819 7451