This jersey asks for a huge audience. An even bigger one than a single headline ever did. One that’s at the centre of sport and supported by children: the line-up. There where children enter the playing field, the Voel je Thuisshirt was launched. During the FC Emmen - ADO Den Haag match, not only one team but the line-ups of both teams wore the jersey, something that has never happened before.
Every part of this campaign was made with and for children. The design of the shirt was created by Alf, an 11-year-old artist. The photos were shot with children connected to KLABU, and the launch was fully supported by children. With their energy in mind, we animated all the assets. From the colors to the badge, everything feels energetic.
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