A bold statement on caffeine

A bold statement on caffeine

A bold statement on caffeine

logo • branding • campaign

logo • branding • campaign

logo • branding • campaign

Challenge

Challenge

The coffee industry is dominated by giants. Built on convenience, wrapped in waste. De Koffiejongen’s mission is simple but ambitious: make sustainable coffee the new norm. The challenge? Convince both consumers and competitors to ditch the wasteful capsule culture that defines the market today.

Challenge

The coffee industry is dominated by giants. Built on convenience, wrapped in waste. De Koffiejongen’s mission is simple but ambitious: make sustainable coffee the new norm. The challenge? Convince both consumers and competitors to ditch the wasteful capsule culture that defines the market today.

Concept

Concept

We cut straight through the industry’s polished surface. No sugarcoating. No greenwashing. Just a bold, clear message: stop the cup crap. A line that both exposes the problem and celebrates the solution; fully compostable coffee capsules that prove great taste and sustainability can go hand in hand.

Concept

We cut straight through the industry’s polished surface. No sugarcoating. No greenwashing. Just a bold, clear message: stop the cup crap. A line that both exposes the problem and celebrates the solution; fully compostable coffee capsules that prove great taste and sustainability can go hand in hand.

What makes this UNSETTLE?

What makes this UNSETTLE?

We’re not here to politely join the conversation. We’re here to call it out.“Kappen met die Cupzooi” is a direct statement to an industry that’s been hiding behind shiny aluminum and clever marketing.

Execution

Execution

Execution

Through striking visuals, bold typography, and a sharp tone of voice, “Kappen met die Cupzooi” became a movement as much as a campaign. From outdoor to social, we Unsettled the sanitised coffee aesthetic with raw honesty and local wit.

Want to know more about this case?
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*unless you’re a non-profit that could use some creative super power.

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Asterweg 103

1031 HM Amsterdam

06 3819 7451

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Power to creativity

Make Mondays the most impactful day of the week with the latest tips, strategies, and insights delivered straight to your inbox.

Closed on Monday B.V. 

Asterweg 103

1031 HM Amsterdam

06 3819 7451

  • Join the Monday movement

  • .

  • Join the Monday movement

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Power to creativity

Make Mondays the most impactful day of the week with the latest tips, strategies, and insights delivered straight to your inbox.

Closed on Monday B.V. 

Asterweg 103

1031 HM Amsterdam

06 3819 7451