Good morning slices

Good morning slices

Good morning slices

logo • strategy • branding

logo • strategy • branding

logo • strategy • branding

Challenge

Challenge

Milly’s introduces a new kind of breakfast, one you keep in the freezer. 
And that’s exactly the challenge. Because who’s looking for breakfast in that aisle?

Challenge

Milly’s introduces a new kind of breakfast, one you keep in the freezer. 
And that’s exactly the challenge. Because who’s looking for breakfast in that aisle?

Concept

Concept

Most people don’t like mornings. Not because they’re too early, but because we are not ready. Busy lives and tight schedules are the standard, we can’t change that. But we can change who’s in charge: you. Because Milly’s is breakfast that’s ready when you are. Indeed, fresh from the freezer.

Concept

Most people don’t like mornings. Not because they’re too early, but because we are not ready. Busy lives and tight schedules are the standard, we can’t change that. But we can change who’s in charge: you. Because Milly’s is breakfast that’s ready when you are. Indeed, fresh from the freezer.

What makes this UNSETTLE?

What makes this UNSETTLE?

We’re bored with brands who lead the way. During breakfast, we  want control. A brand that follows us.

Execution

Execution

We created a  brand that moves with you, literally. From the bread to the banana.  And from the logo to the packaging. With colors that highlight a morning full of life, while staying calm. A font that says good morning slices and another one with a steady walk.

Want to know more about this case?
Call us. Just not on a Monday.

*unless you’re a non-profit that could use some creative super power.

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Asterweg 103

1031 HM Amsterdam

06 3819 7451

  • Join the Monday movement

  • .

  • Join the Monday movement

  • .

Power to creativity

Make Mondays the most impactful day of the week with the latest tips, strategies, and insights delivered straight to your inbox.

Closed on Monday B.V. 

Asterweg 103

1031 HM Amsterdam

06 3819 7451