What if the most ordinary object in the store can be the most important piece to bring people together? No big words. No heavy storytelling. Just a basket for the people.
The green baskets appeared across selected Albert Heijn stores during January. With just one small visual difference, we created a powerful symbol of togetherness in a month defined by disconnection.
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Call us. Just not on a Monday.
*unless you’re a non-profit that could use some creative super power.