Stop killing trees

Stop killing trees

Stop killing trees

logo • strategy • branding

logo • strategy • branding

logo • strategy • branding

Challenge

Challenge

Paper has been made the same way for over 400 years by cutting down trees.

Billions of them, every year. And while “sustainable paper” became a buzzword, the industry kept running on the same old script. It was time to rip through tradition and prove that beautiful paper doesn’t have to cost the planet.

Challenge

Paper has been made the same way for over 400 years by cutting down trees.

Billions of them, every year. And while “sustainable paper” became a buzzword, the industry kept running on the same old script. It was time to rip through tradition and prove that beautiful paper doesn’t have to cost the planet.

Concept

Concept

We created a brand that doesn’t whisper sustainability. It declares it. With a statement that slices both ways: Make Paper History. It’s a call to end tree-based paper as we know it, and an invitation to make paper truly historic again. By making it from stone. Elegant in form. Radical in message. A rebellion wrapped in refinement.

Concept

We created a brand that doesn’t whisper sustainability. It declares it. With a statement that slices both ways: Make Paper History. It’s a call to end tree-based paper as we know it, and an invitation to make paper truly historic again. By making it from stone. Elegant in form. Radical in message. A rebellion wrapped in refinement.

What makes this UNSETTLE?

What makes this UNSETTLE?

We attacked an industry built on forests with paper that saves them. No guilt, no greenwashing, just confidence. We turned rebellion into a design language.

Execution

Execution

Execution

From strategy to storytelling, from logo to language, we built a brand identity that feels as bold as the product itself. Raw tears in the design echo the act of ripping through convention. Minimal yet powerful.

Want to know more about this case?
Call us. Just not on a Monday.

*unless you’re a non-profit that could use some creative super power.

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Asterweg 103

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06 3819 7451

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Closed on Monday B.V. 

Asterweg 103

1031 HM Amsterdam

06 3819 7451

  • Join the Monday movement

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  • Join the Monday movement

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Power to creativity

Make Mondays the most impactful day of the week with the latest tips, strategies, and insights delivered straight to your inbox.

Closed on Monday B.V. 

Asterweg 103

1031 HM Amsterdam

06 3819 7451