Despite the numbers, many people still look away. Do nothing. Stay silent. That widespread inaction is exactly what we wanted to Unsettle. Because silence protects the wrong side.
Instead of dramatising abuse, we captured the uncomfortable silence that surrounds it. Subtle tension within each image mirrors the unease of what’s unspoken. Our campaign made noise around that silence, which also included national impact talks to raise awareness around the topic.
Want to know more about this case?
Call us. Just not on a Monday.
*unless you’re a non-profit that could use some creative super power.