The art of donation

The art of donation

The art of donation

Campaign

Campaign

Campaign

Challenge

Challenge

46% of blood donors are recruited by someone they know. To grow this movement, we needed to motivate people to bring in friends and family. The challenge? Becoming a donor means getting a needle. Not exactly an exciting invitation.

Challenge

46% of blood donors are recruited by someone they know. To grow this movement, we needed to motivate people to bring in friends and family. The challenge? Becoming a donor means getting a needle. Not exactly an exciting invitation.

Concept

Concept

In Dutch, “voor een prikkie” literally means “for an injection,” but is commonly understood as “for a bargain.” We used this positive twist to excite people to recruit a new donor. Something valuable, for a bargain. That's where Museumkaart came in, the country's most valuable items for the smallest price: a donation.

Concept

In Dutch, “voor een prikkie” literally means “for an injection,” but is commonly understood as “for a bargain.” We used this positive twist to excite people to recruit a new donor. Something valuable, for a bargain. That's where Museumkaart came in, the country's most valuable items for the smallest price: a donation.

What makes this UNSETTLE?

What makes this UNSETTLE?

We didn't just make the needle feel positive. We gave people a reason to bring someone along. By combining a good cause with a great day out, connecting two worlds and two communities.

Execution

Execution

There's only one organization that gives you access to all these valuable pieces at once: Museumkaart. So we reached out. Not only did they join, dozens of museums followed, proving that a good cause can spark a movement.

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Power to creativity

Make Mondays the most impactful day of the week with the latest tips, strategies, and insights delivered straight to your inbox.

Closed on Monday B.V. 

Asterweg 103

1031 HM Amsterdam

06 3819 7451